Sportswear is the everyday apparel of choice for millions of people globally, but why? Is it because it’s comfortable? Fashionable? Easy to wear? This blog post looks at the rise in popularity of sportswear; offering insight into the factors that have contributed to sportswear becoming a huge factor in everyday life.
Total revenue of the global sports apparel market from 2021 to 2026
This chart shows the growth tendancy of global sports apparel market from 2021 to 2026.
In recent years, the sports apparel and athletic wear markets have benefitted from changing consumer trends. A growing interest in health and wellbeing has led to increased participation in fitness activities. There is also a greater demand for clothes that are both stylish and comfortable. According to a survey of U.S. consumers in 2021, the two most important factors when buying sporting goods, including sportswear, were comfort and quality.
Let’s see another group of datas from lululemon worldwide
Net revenue of lululemon worldwide from the fiscal year of 2008 to 2022
In the financial year of 2022, ending January 2023, the athletic apparel brand known as lululemon generated about 8.1 billion U.S. dollars in net revenue worldwide. lululemon is best known for high-quality women’s activewear, though they also carry men’s wear and a wide range of fitness accessories.
Why Sportswear Apparel are Soaring So Popular?
As we analyse there are several following reasons to promote it so hot:
Reason 1: Design Purpose
Sportswear is clothing that is specifically designed for sports or physical activity. It usually has a great level of comfort and functionality, making it ideal for both sports and casual wear. Sportswear can be designed to be worn either during or after exercise, depending on the type of sport you participate in. The most important feature is that sports clothes are suitable for any activies.
Reason 2: Increasing Demands on Market
The sportswear market has seen an increase in demand over the last decade, especially from millennials. There are many companies that design and manufacture sportswear, including Nike, Adidas and Under Armour. Sportswear is usually designed with a specific purpose in mind (e.g., for running), although some pieces can be worn for multiple activities
Reason 3:The most common types of sportswear include:
-Performance wear, which is generally form-fitting and made from high-tech fabrics (e.g., Lycra) that enable you to move freely and stay comfortable during exercise;
-Casual wear, which is often used by athletes as casual clothing after a game or practice;
-Outdoor wear, which is designed to protect against the elements (e.g., wind and rain) while still allowing you to move freely.
-Waterwear, which contains special features such as quick drying properties or UV protection.
Reason 4:Workout Clothes in Different Styles
Sportswear is available in many different styles, including sweatshirts, T-shirts and pants. The most common type of sportswear is the hoodie, which can be worn on its own or as an outer layer during cold weather. Some sports brands also make footwear for specific sports, such as running shoes and basketball sneakers.
Reason 5: Special Design Purpose of Fitness Clothes
Sportswear is usually designed to be worn during exercise, but it can also be used as casual wear. It may have special features that make it more functional or comfortable for sports. For example, sportswear may have a higher degree of moisture-wicking properties than regular clothing in order to keep athletes cool and dry during physical activity. It also tends to be made from lightweight materials like nylon or polyester so that the wearer doesn’t feel weighed down when participating in strenuous activities like running or cycling.
Reason 6: Comfortable Clothes Material
Sportswear is often made from synthetic materials that wick away moisture from the body and allow it to evaporate quickly. This allows your body to stay cool while you are exercising or playing a sport, even when it is hot outside.
Sportswear is designed to be comfortable and functional. It is often made with lightweight materials that allow you to move freely while playing a sport or exercising. Nylon, polyester, spandex and other synthetic fibers are common materials used in the construction of sportswear because they dry quickly and do not absorb moisture from perspiration or rain as easily as cotton does.
Reason 7: Simple and Easy Structure
Sportswear typically consists of several different layers which can be removed as needed depending on how hot or cold you feel at any given time during your workout session. For example, many people like to wear tights under their shorts when they play soccer so that their lower legs are protected from scrapes and bruises while they run around the field chasing after the ball!
Reason 8: No Restriction and Easy to Match
Sportswear also allows you to move freely without having any restrictions on your movement or range of motion because there aren’t any pockets that could get caught on something during your workout routine .
The best part about sportswear is that it’s very versatile! You can wear it during any type of sporting activity, whether that’s soccer, baseball or golf.
Reason 9: Easy to Take
Sportswear is also very easy to pack and transport because it doesn’t take up a lot of space in your bag. You don’t have to worry about folding it or rolling it up too tightly because you can simply toss your shorts, t-shirt and other items into a small duffel bag or backpack that can be carried around easily wherever you go!